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Internet marketing and website maintenance for businesses and non-profits, in Maine and beyond, since 2008

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    This month on the blog we are all about Etsy, the online marketplace for “unique goods.” We have a lot of local people who use Etsy as an ecommerce tool, and they’re the best people to talk to about the platform! Jennifer Steen Booher is a Bar Harbor resident who focuses on fine art photography.
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    The post Etsy Featured Artist: Jennifer Steen Booher appeared first on Breaking Even Communications.


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  • 05/23/17--14:00: Courting Controversy
  • A few major brands have waded into some controversial waters lately, leveraging our current national discord in order to send what is hoped to be a positive message. The results have been all over the map. Here are three recent examples: Budweiser, Born the Hard Way” Described as “the story of our founder’s ambitious journey
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    The post Courting Controversy appeared first on Breaking Even Communications.


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    We’ve been doing Tech Thursday videos for a few years now, and if you’ve been watching them, you’ve probably noticed how they’ve evolved as time has gone by. If not, we have a few examples below from our “Top 5 Tech Thursday Videos.” Most notable is probably the fact that we used to pre-film and
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    The post Our Top 5 Tech Thursday Videos appeared first on Breaking Even Communications.


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    We all know ‘buying local’ is a great idea. More money stays in the community. We have access to goods and services we wouldn’t have otherwise. We have vibrant downtown centers. New people relocate because they have options to make money. It is a win-win. But most of us need a little push to do
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    The post Our Newest Project: Selling Local Gift Certificates Online With Gift MDI appeared first on Breaking Even Communications.


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  • 06/05/17--12:56: Selling More Online 101
  • This month’s theme is all about selling more (using what you already have), so look for upcoming posts about specific concepts (like cross selling and upselling) but for now, let’s get started with some basics to get your head thinking in this direction. Having worked on my first ecommerce site in a very long time
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    The post Selling More Online 101 appeared first on Breaking Even Communications.


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    Back in January and December, I was spending a lot of time on Amazon trying to create a Baby Registry. As a first timer whose Mom didn’t necessarily use the internet to create a baby registry, I was on my own figuring this out. Fortunately, hundreds (or thousands) of moms-to-be in recent years have used
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    The post Would You Like Fries with That? Cross-Selling 101 appeared first on Breaking Even Communications.


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  • 06/13/17--08:06: Lessons From The Side Hustle
  • I think it’s safe to say that both Kassie and I are addicted to Side Hustle School, a podcast by Chris Guillebeau. I started listening because I thought it was interesting to have this short podcast, non-interview format. Most podcasts are 20-40 minutes with an interview and this one is typically 5-8 minutes with Chris
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    The post Lessons From The Side Hustle appeared first on Breaking Even Communications.


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    We’ve covered selling in a general sense and gone into detail about cross-selling, the next item on the list is upselling. With upselling, you’re selling a person a better, more expensive version of whatever they were initially planning on buying. If you’ve ever been to a movie theater or fast food restaurant, you’ve probably experienced upselling
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    The post “For a Dollar More, You Can Get a Large”- Upselling 101 appeared first on Breaking Even Communications.


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  • 06/20/17--13:14: Cross Selling With Others
  • So you’ve been reading our posts about selling more and I know what you’re thinking: “I want to make more money without creating the complimentary product/service myself; what are my options?” The good news is, you can sell more online without the responsibility of creating a whole new product/service! Here are a few ways you can
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    The post Cross Selling With Others appeared first on Breaking Even Communications.


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    We live in a world where information is at our finger tips, and it’s just as easy to share a ton of information, too. Nicole has talked about how people draw their own lines when it comes to social media, and that sort of thing is really up to us as individuals. It’s something I’ve
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    The post T.M.I. Part 1: It’s Personal appeared first on Breaking Even Communications.


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